Traffic Snake Game

Duurzaam naar school

The Traffic Snake Game is a campaign developed to encourage walking and cycling to school, with primary school children, parents and teachers being the main target group. All the schools are pursuing the same goal: more safe and sustainable trips to school! As well as playing the game, every participating school is encouraged to organise other activities and lessons concerning traffic and mobility, environmental and health issues.

A cam­paign to pro­mote walk­ing and cycling to school

The Traf­fic Snake Game is a fun cam­paign to pro­mote walk­ing and cycling to school for chil­dren (aged 4 – 12), their par­ents and teach­ers. The cam­paign is very sim­ple. Once a school has decid­ed to take part, it needs to iden­ti­fy a two week win­dow in a term time to play the game. Dur­ing those two weeks, chil­dren will be pro­vid­ed with a sus­tain­able mobil­i­ty stick­er to place on a ban­ner each and every time they walk, cycle, use pub­lic trans­port or share a car jour­ney to school.

Sup­port the increase of use of sus­tain­able trans­port modes

An eval­u­a­tion of the cam­paign has shown that it can increase the use of sus­tain­able trans­port modes and reduce CO2 and oth­er harm­ful emis­sions at the school gate. To date, 19 Euro­pean coun­tries have played the game and have tak­en advan­tage of this suc­cess­ful campaign.

The Traf­fic Snake Game can be played at any point dur­ing the aca­d­e­m­ic year, but we would high­ly rec­om­mend that it is played at the same time as Euro­pean Mobil­i­ty Week in Sep­tem­ber. If cam­paigns take place at the same time all over Europe, this helps to cre­ate more momen­tum. The Euro­pean Mobil­i­ty Week rep­re­sents a per­fect over­ar­ch­ing oppor­tu­ni­ty to explain the chal­lenges faced by cities and towns to encour­age a change in behav­iour and make greater progress towards a more sus­tain­able environment.

Encour­age chil­dren, par­ents and teach­ers to adopt walk­ing, cycling, pub­lic trans­port or car shar­ing when trav­el­ling to and from school

By walk­ing and cycling, chil­dren become more aware of their sur­round­ings and devel­op road safe­ty skills as well as improve their abil­i­ty to antic­i­pate oth­er users of the road. Fur­ther­more, walk­ing and cycling con­tributes to the rec­om­mend­ed amount of dai­ly exer­cise that chil­dren need. It also reduces con­ges­tion and park­ing pres­sure in school environment.

The basic Traf­fic Snake Game cam­paign can be explained in five sim­ple steps:

1. Set­ting the tar­get: Two weeks before the game, each school estab­lish­es its base­line and sets its own tar­get for behav­iour change.

2. Trav­el sus­tain­able and receive dots: For a peri­od of two cam­paign weeks, chil­dren receive a sus­tain­able mobil­i­ty stick­er for every day they walk, cycle, use pub­lic trans­port or share a car jour­ney to school.

3. Put the dots on the ban­ner: In class, chil­dren place the stick­ers on a larg­er class stick­er. The class stick­er is full when the pre­de­fined tar­get has been reached. Class­es then attach their stick­er to the traf­fic snake ban­ner. The goal is to fill the Traf­fic Snake Game ban­ner with as many sus­tain­able mobil­i­ty stick­ers as pos­si­ble by the end of the two week play­ing peri­od. This process can also be done by com­put­er or inter­ac­tive white­board using Traf­fic Snake Game 2.0.

4. Reward the chil­dren: Chil­dren receive a reward when they reach key points on the ban­ner. Rewards might include: no home­work, an extra 15 min­utes play­time or some­thing sim­i­lar. When the chil­dren reach the end of the ban­ner, they can receive an even big­ger reward for achiev­ing the goals; a new bicy­cle shed, a walk­ing or cycling tour or oth­er prizes to enable more sus­tain­able mobility.

5. Mea­sure the impact of the cam­paign: Three weeks after the game is played, all hands up data from the before, dur­ing and after mon­i­tor­ing mea­sure­ment is col­lect­ed and analysed.