Press release: Unique mobility research in Haasrode

Thursday, 13 October, 2016

On Tuesday  11 October the results of the Mobiscan of the business park in Haasrode (Leuven) were presented. Mobiel 21 presented the M-app campaign that was part of this research project. 

Great results

The research project showed that cycling and public transport are viable alternatives voor the 10,000 employees on and around the business park. For the moment, almost 90% of them commutes by car, even though the bike is often faster. In order to raise awareness among both employers and employees, a business park association will be founded in 2017.


On 2 May M-app was introduced, a unique app - developed by the University of Ghent - that mapped the travel behaviour of the employees. The results of the app were added to the results of a survey conducted among 43 companies and 1,246 employees. The M-app campaign was conducted by Mobiel 21 and was part of the mobility vision that is being created by the city of Leuven, the municipalities of Bierbeek and Lubbeek, Interleuven, the Province of Vlaams-Brabant and Voka Vlaams-Brabant. 

More than a quarter of employees would be faster by bike 

The extensive research has produced some remarkable results. It showed the extent of the car dependency of the business park. 87% of employees commutes by car. 51% of them use their privately owned car. But 60% is driving to work or home at an average speed of 27 km/h over an average distance of just 10 km. 

grafiek van huidige verplaatsingswijzen

40% of employees lives within a radius of 10 km from work and 57% within a radius of 15km. They could easily use an (electric) bicycle for the commute. 27% would even be faster by bike than by car. During peak hours, a staggering 90% of commuters would be faster by bike than by car because of the enormous congestion. Commuters could sleep 15 more minutes in the morning if they would trade their car for a bike. 

Afbeelding van het gebied waarbinnen de fiets sneller is dan de auto

Employers and employees want change

Both the potential and the willingness to trade the car for a sustainable mode more often, is high among employees in Haasrode. About half of them could swith to a sustainable mode, byt 20% says they don't know how or they haven't tried an alternative yet. 27% would take the train, if a station was built in Haasrode. Another 27% would consider taking the train in that event. One out of three employees is interested in season tickets for the bus that are (partly) paid by the employer. 

Afbeelding van het gebied waarbinnen de fiets sneller is dan de auto


Bottlenecks are gradually being adressed

A lot of bottlenecks impeding the use of sustainable modes were identified. For public transport these include timetables that fit work schedules, traffic flows and reliability. In order to get more people cycling, better cycling infrastructure, showers, locker rooms and a cycling allowance are good incentives. 

The involved municipalities and organisations are already taking measures to improve infrastructure and public transport services. But companies can also help by offering season tickets for the bus and encouraging bicycle use. An analysis of two companies in the business park showed that a few measures can already make a big difference.